1935 - 2025

A CELEBRATION 90 YEARS IN THE MAKING

Since 1935, The Strand has stood proudly on the corner of the Marietta Square, its glowing marquee a beacon of laughter, music, storytelling, and togetherness. From its glamorous movie palace beginnings to its community-led revival, and now as a vibrant performing arts center hosting more than 200 events a year, The Strand’s story is, and always has been, yours.

This September, we’ll mark 90 incredible years of memories with a weeklong celebration of everything that makes The Strand magic. Experience performances, memories, and moments, all scheduled around our 90th anniversary on September 24.

From the names etched on our bricks and seats, to the voices on our stage, to every standing ovation, this anniversary is a tribute to the generations who kept The Strand alive and the next who will carry it forward.

Join us as we celebrate 90 years of light, legacy, and the unstoppable magic of The Strand.

SUPPORT THE 90TH

This year, our 13th Annual Callathon Fundraiser is dedicated to a milestone: The Strand’s 90th anniversary. Together, we’re aiming to raise $90,000 to honor the past nine decades of memories and secure the future of our historic theatre.

Your gift directly supports The Strand’s operations, allowing us to continue our mission to enrich and engage our community through diverse entertainment and unforgettable experiences.

As a nonprofit, we depend on the generosity of donors like you to keep the arts alive in downtown Marietta. Every contribution helps us deliver high-quality performances, educational programs, and cultural events that bring people together.

Be part of this legacy. Help us keep The Strand shining for the next 90 years.

The Friends of The Strand, Inc. is a 501(c)(3) nonprofit organization. All gifts are tax deductible. EIN: 20-0210688

WALK OF FAME BRICKS

Walk of Fame Bricks

Dedicate a Seat Plaque

Dedicate A Seat Plaque

MAKE A DONATION

MAKE A DONATION

90th anniversary week

SCHEDULE OF EVENTS

Tuesday, September 23

13th Annual Strand Callathon Community Day

12:00 PM – 6:00 PM  |  FREE

Celebrate the kickoff of The Strand’s 90th birthday week with our annual fundraising Callathon! Enjoy live entertainment at the top of every hour from 12pm-6pm and free guided tours of the building while our Callathon callers work the phones raising funds for our historic theatre.

Wednesday, September 24

Top Hat (1935) – Special Birthday Screening

2:00 PM  |  $5

Relive the glamour, the music, and the magic that started it all! 90 years ago on this day, at this exact time, The Strand opened it’s doors for the very first time with a screening of Fred Astaire and Ginger Rogers’ Top Hat on the big screen.

Join us as we celebrate our official birthday with a special birthday screening of 1935’s Top Hat on the big screen for just $5, plus explore a special Strand history display in the lobby.

The Great Locomotive Chase (1956)

7:00 PM  |  $9

Marietta made history in 1862 with the daring train heist known as the Great Locomotive Chase. Walt Disney brought that story to life on the big screen, and now we are bringing it home during our 90th celebration.

Don’t miss this chance to see a thrilling piece of local history in the theatre that belongs to the community it started in, featuring a special pre-show tribute to Graham Jackson and local history.

Thursday, September 25

Cobb Idol V | The Legendary Duets Edition

7:30 PM  |  $19.35

Cobb Idol is back, and its bigger than ever for our 90th birthday!

This live showcase celebrates the incredible talent from right here in our community, as singers from across the county light up The Strand stage for a chance to be named 2025’s COBB IDOL.

Come cheer on your favorite duets and see why local talent makes our stage shine bright!

Friday, September 26

Sing-Along with Frozen! (2013)

3:00 PM  |  $5

We didn’t forget the youngest members of The Strand family!

Disney’s Frozen Sing Along will fill the theatre with laughter, singing, and magic during fall break week. Bring the kids, sing along, and help us celebrate 90 years of making memories for every generation.

The Three Faces of Eve (1956)

8:00 PM  |  $9

Celebrate Marietta’s own Joanne Woodward in her Academy Award-winning role in The Three Faces of Eve!

Joanne was the very first individual donor to help save The Strand, and this screening honors both her artistry and her impact on our theatre’s history. Experience her legendary performance and help us toast the legacy of one of Marietta’s finest!

Saturday, September 27

Mamma Mania: NYC’s Premier ABBA Tribute

8:00 PM  |  $40

Here we go again! Mamma Mania: NYC’s Premier ABBA Tribute is the ultimate feel-good celebration, packed with the ABBA hits our audience love. With their dazzling costumes, flawless harmonies, and captivating stage presence, this tribute captures the essence of ABBA’s unforgettable sound.

Gather your friends, sing your heart out, and help us turn our 90th birthday weekend into a full-on Strand-style dance party!

Sunday, September 28

College (1927) | Silent Film with Live Organ Accompaniment

3:00 PM  |  $15

We’re closing out our birthday week with a nod to where it all began: the silent film era.

Featuring House Organist Ron Carter performing the live score on The Strand’s Mighty Allen Theatre organ, Buster Keaton’s College is a perfect pick for National Silent Film Day and a reminder of the roots of cinema that built The Strand’s foundation. End the week with laughter, nostalgia, and a timeless classic on the big screen. 

90th celebration SPONSORS

Thank you to our 90th Anniversary Week sponsors!

PRESENTING SPONSOR

GRAND CURTAIN SPONSORS

BARRY & DEBBIE ABERNATHY

SILVER SCREEN SPONSOR

ACCESS COBB, A CRAFT BANK

STAN WISE

STEPHEN W. IMLER

SUPPORT

DELIVERING UNFORGETTABLE EXPERIENCES

In 2024 alone, nearly 61,000 guests from 41 states and 86 of Georgia’s 159 counties experienced concerts, comedians, films, and unforgettable moments at The Strand. Whether we’re serving our neighbors or your new best friends from out of town, your $35 monthly gift helps us bring top-tier touring artists to Marietta Square – making every visit something special.

OTHER WAYS TO SUPPORT

Walk of Fame Bricks

Walk of Fame Bricks

Dedicate a Seat Plaque

Dedicate A Seat Plaque

Help Us With Our Wishlist

Help Us With Our Wishlist

GIFT GUIDE FOR STRAND FANS

GIFT GUIDE FOR STRAND FANS

OUR COMMUNITY SAVED AND REOPENED THE STRAND IN 2009. HELP US MAKE SURE IT LIGHTS UP THE MARIETTA SQUARE FOR DECADES TO COME.

Earl & Rachel Smith Strand Theatre

117 North Park Square
Marietta, GA 30060

Box Office Hours

Tue – Thur, 12 pm – 4 pm
Fridays 12pm – 6pm
Two hours before showtime

It is The Strand’s mission to enrich and engage our regional community through diverse entertainment and memorable experiences for all.

The historic Strand Theatre lights up the downtown Marietta square with live theatre, films, concerts, comedy, private events, and more. The Strand is a 501(c)(3) nonprofit organization.

© 2026 Friends of the Strand, Inc. All rights reserved

EIN 20-0210688

It is The Strand’s mission to enrich and engage our regional community through diverse entertainment and memorable experiences for all.

The historic Strand Theatre lights up the downtown Marietta square with live theatre, films, concerts, comedy, private events, and more. The Strand is a 501(c)(3) nonprofit organization.

Box Office Hours:

Tue – Thur, 12 pm – 4 pm
Fridays 12pm – 6pm
Two hours before showtime

Earl & Rachel Smith Strand Theatre

117 North Park Square
Marietta, GA 30060

© 2026 Friends of the Strand, Inc. All rights reserved

EIN 20-0210688